Email marketing is one of the most effective means of keeping your current customers updated with your latest products and services. It can also be an efficient way of expanding your business and reaching new customers. Yet with so many different bulk email solutions on the market, how do you choose the right solution for [...more]

How to Send Bulk Emails using Gmail Our GroupMail newsletter software is a great way to connect your Gmail account and send bulk emails using Gmail. In addition, you can export your Gmail contacts and import to GroupMail in an instant. You can then use the mail merge feature of GroupMail to send personalized messages [...more]

Tips that can help you to maximize your Open and Click Through Rates. 1. Open Rate : In order for your email campaign to be successful it is essential that people open and read your email newsletter. Online publishing is very similar to traditional publishing. When you buy a daily newspaper, you probably don’t read everything. [...more]

A question we get asked a lot here is, “why would a customer choose email marketing software (such as GroupMail) over an email marketing service provider”. We believe there are a number of advantages (granted we might be a tiny bit biased here). 1. Privacy. All of your data is kept on your PC, therefore [...more]

Create a newsletter – if you need to create a newsletter and are unsure where to start, this short article explains briefly what you need. Wikipedia describes a newsletter as “a regularly distributed publication generally about one main topic that is of interest to its subscribers”. Email newsletters are a great way to engage with [...more]

GroupMail began its life as shareware back in the late 1990s. As a company, we thought that continuing to provide a Free Edition of our award-winning group email software was the right thing to do. Why? Well, there are many people who might benefit from the basic elements of our software but wouldn’t use it [...more]

Good newsletter and email marketing campaigns bridge consumers to the latest trends in food, fashion, technology and design. Great newsletter and email marketing campaigns are published on the cusp of culture. They respond swiftly to and take advantage of trending behaviors by incorporating them into their newsletter and email marketing content and promotional materials. So [...more]

We know that many of you have been waiting for an Autoresponder feature in GroupMail for some time; so we are very pleased to announce that you can now create and manage email marketing drip campaigns with GroupMail. The GroupMail Autoresponder allows senders to create a series of emails and schedule them to send to [...more]

Without question, retail industry email marketing departments in the United States were very busy putting the finishing touches on their 2012 Valentine’s Day email campaigns today. In 2011, the first emails related to Valentine’s Day were sent on January 3rd. Overall though, Valentine’s Day retail email campaigns peak on the day itself.  In 2011, over [...more]

Pinterest, the online pinboard utility which allows people, and especially women, to share the things they love with others already has over 10.4 million users registered. Over 97% of Pinterest users are women! Source: TechCrunch One of the ways that Pinterest keeps women engaged is to send email notifications to them when their pals have [...more]

What is the best font size to use for your email newsletters, email marketing promotions, websites and landing pages? If it is too small, you might be making some of your readers work hard to see your message (literally and figuratively). Why? “At age 40, only half the light gets through to the retina as [...more]

  Return on Investment – ROI for Internet and Email Marketing Forumla Every time someone tells me [again] how email is about to be killed off by some trendy new communication tool; I just point them to the most recent analysis of return on investment – ROI for Internet and Email marketing. According to the [...more]

Below is an email statistics infographic showing the number of email accounts compared to other popular platforms such as Facebook, Twitter and Google. It might just make you look at email a bit differently – again. Email is dead (again). Long live email (again). Step aside Facebook. Pardon me Twitter. Excuse Me Google. Email is [...more]

Kim Komando, the digital goddess herself, recommended our GroupMail newsletter software again on her show. We love Kim, so it is always a treat when she pays us any attention. Kim says… “…Do you need to send email to a group of people, say the team, the family or a small group of customers? These [...more]

What is spam? Believe it or not, the answer you get when asking what spam is will vary depending on who you ask. To some, it is ANY email they receive that they don’t want, regardless of whether they signed-up (or opted-in) to receive it or not. Others will say that spam can only be [...more]

Have you ever wondered where all of the spam that finds its way into your inbox comes from? – Who sends you all of those Viagra, Replica Watches, Male enhancement, University Degree, Casino, Stock Market and Weight Loss emails? – How much spam is sent each day? – How much money do spammers make sending [...more]

“I won! I won! I won the Microsoft Global Email Lottery!”   Oh, wait…. You won too? And, so did about the 306 million other undisclosed-recipients in the United States who received the same Microsoft Global Email Lottery scam email? Well, it was sure fun while it lasted. You’ll get rich a lot quicker by [...more]

I was working with a customer recently who complained that his email was routinely being sent to recipient spam folders instead of the inbox. I asked him to send me a copy of the email so I could run some tests across various email clients to see if I could identify the problem. When the [...more]

Recent updates to Gmail and Hotmail antispam filters have been making it more difficult for email marketers and mommy bloggers to get their email newsletters delivered to the inbox of those free same email providers. According to ReturnPath, the difficulty in getting email delivered to the Gmail or Hotmail inbox of your recipients is not [...more]

Some email marketers say that the subject line copy is the most important element of your email marketing campaigns. It is a credible thought, as many of us decide to open or not open (read or not read) an email based on our reaction to the subject line. Dylan Boyd provides some good and bad [...more]

If you use email to communicate with large groups of customers or subscribers, it is a good idea to be familiar with the bulk email sender guidelines of ISPs. Life is so much easier when you have bulk sending resources at your fingertips. Understanding the bulk email sender guidelines, feedback loops (FBL) and blacklist or [...more]

Recently, I received a few inquiries about spam, email sender reputation, antispam filters, blacklists, block lists and other email delivery issues that come between an email sender and an email recipient. For some reason, our corporate antispam filter seemed to be somewhat overzealous over leading up to this article as well; and I was finding [...more]