| Freedownload | Personalbuy it | Businessbuy it | Marketingbuy it | |
| Cost | Absolutely Free | Once-off | Once-off | Once-off |
| Send Limits | 100 Per send | No Send Limits* | ||
| Simultaneous Connections | 1 | 3 | 256 | |
| System Requirements |
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| Recipients per Group | Unlimited | |||
| File Import | CSV, Tab Delimited, Space Delimited, Clipboard | |||
| Export Recipients | CSV / TXT | |||
| Free HTML Templates | 12 | 40 | 70 | |
| RichText/HTML Editor | Yes | |||
| Plain Text Editor | Yes | |||
| Preview in Email Client(s) | Yes | |||
| SMTP Send Mode | Yes | |||
| Max. Recipients per Send | 100 | Unlimited | ||
| Max. Send Connections | 1 | 3 | 256 | |
| Multi-threaded Sending | No | Yes | ||
| Autoresponder | No | Yes | ||
| Manage Subscriptions | No | Yes | ||
| Email Inspector Add-On | No | Yes | ||
| Direct Send | No | Supported – no SMTP server required | ||
| Message Scheduler | No | Yes | ||
| Import Address Books | No | Yes | ||
| Connect to Databases | No | OLE DB/ADO | ||
| Share Groups | No | Yes | ||
| Send SMS messages | No | Yes | ||
| Mail Client Integration | None | Microsoft® Outlook® | ||
| Automate Subscriptions | No | Yes | ||
| Automate Bounces | No | Yes | ||
| Real-time Open Rates | No | Requires GroupMetrics Subscription | Included | |
| Automatic Click Tracking | No | Requires GroupMetrics Subscription | Included | |
| Export Clicks & Opens | No | Requires GroupMetrics Subscription | Included | |
| Measure Goals | No | Requires GroupMetrics Subscription | Included | |
| Create & Send Surveys | No | Requires GroupSurveys Subscription | Included | |
