Recent updates to Gmail and Hotmail antispam filters have been making it more difficult for email marketers and mommy bloggers to get their email newsletters delivered to the inbox of those free same email providers.

According to ReturnPath, the difficulty in getting email delivered to the Gmail or Hotmail inbox of your recipients is not expected to rectify itself any time soon, either.

“…Some of our clients have recently inquired about increased bulking at Gmail and Hotmail. Additionally, senders and ESPs throughout the email marketing industry have noticed an increase in bulking at Gmail and bulking and deferrals at Hotmail. We have confirmed with both Gmail and Hotmail that they made recent updates to their filters, so we shouldn’t expect these issues to resolve on their own…”

– Christine Borgia, ReturnPath

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