Without question, retail industry email marketing departments in the United States were very busy putting the finishing touches on their 2012 Valentine’s Day email campaigns today.
In 2011, the first emails related to Valentine’s Day were sent on January 3rd. Overall though, Valentine’s Day retail email campaigns peak on the day itself. In 2011, over one-half of all retail emails delivered on February 14th were a Valentine’s Day promotion (and half of those were probably from Victoria’s Secret!)
Saint Valentine would be proud.
The Retail Email Blog shares some of last year’s best Valentine’s Day email subject lines. Here are some of my favorites:
Frederick’s of Hollywood, 1/24
How hot do you like it on Valentine’s Day??
Victoria’s Secret, 2/9
What’s Even Better Than Valentine’s Candy? (Hint: It’s Sexier, Too.)
Victoria’s Secret, 2/14
Just One Little Question…
Wrap your sweetie in this on Valentine’s Day…
Norm Thompson, 2/14
Cupid made us do it – 14% OFF EVERYTHING! Just today.
For more Valentine’s Day retail email subject lines and examples from last year, read Retail Email Blog – Season Finale: Valentine’s Day 2011
…stay tuned for news about this years email love fest from retailers.
In the meantime, if you haven’t yet made arrangements to get your sweetheart something, you can send your own gorgeous valentine a love note from the Victoria Secret website.
Over 310,920 have been sent already!
That’s a lot of love!
Don’t be a heart breaker. Download GroupMail newsletter software and show some love to your customers.