While there is no native Mac version of our email marketing software (GroupMail), everyone on our team has a Mac of some kind and we all run GroupMail on them.
Only a few of years ago, the thought of running Windows software on a Mac was uncomfortable for many. Today, the options for running Windows apps on a Mac make the process much more attractive.
- Dual Booting: All new Macs include Boot Camp, which allows you to install Windows. You can select whether you want boot Windows or Mac OS. The problem with this option is that you cannot run both at the same time.
- Running a Virtual Machine: This allows you to boot your Mac normally in Mac OS and launch a windows in a virtual environment, using solid platforms such as Parallels, VMWare Fusion or Virtual Box. This option allows you to easily switch back and forth between Windows and Mac OS and even lets you move files between Windows and Mac OS and share peripherals.
- Running Windows Apps on a Mac or Linux without Windows: CrossOver from CodeWeavers makes it possible to run some Windows apps without having to install Windows on your Mac. Not all Windows software is supported. More importantly, GroupMail is not currently supported.
Personally, I find VMWare Fusion to work consistently well.
So if you rely on GroupMail for your email newsletter and marketing campaigns, but are transitioning from Windows to Mac, don’t fret. You can still use GroupMail on your Mac.
*** Update ***
Because we understand that some people just don’t want to run software designed for Windows on their Macs (even if it’s awesome software like GroupMail), we put all of our hamsters back on the wheel and developed Hoolie, an email newsletter app for Mac OS.