email marketing challenges and how to resolve them

Email Marketing Challenges and How To Resolve Them

Email fender benders (aka marketing challenges) and how to resolve them These include the questions of timing and personalization and above all, making sure you test, test and test! By Rob Martin.   Rob Martin You’d think that setting up your … Read More

How Sexy Are Your Email Marketing Subject Lines?

Some email marketers say that the subject line copy is the most important element of your email marketing campaigns. It is a credible thought, as many of us decide to open or not open (read or not read) an email … Read More