Why draping emails in ‘velvet’ means festive campaign success

With less than 4 weeks to go until Christmas and a flurry of sales campaigns arriving into inboxes, velvet is proving to be a highly clickable buzzword.     Rob Martin   The period between Black Friday and Christmas is one … Read More

Make Sure Your Holiday Emails are more Wonderful Life than Bad Santa

Don’t panic if you haven’t yet gone into Christmas battle; the campaign sweet spot is almost upon us, says Rob Martin.   Rob Martin We’re not even into double figures on the December advent calendar and already the inboxes are overflowing. … Read More