GDPR Revisited

So what happened to the burning issue of 2018?   Fearmongering about GDPR died down after it came into effect, but it is likely that the next few months will reveal the results of enforcement actions.     Rob Martin There’s … Read More

Why draping emails in ‘velvet’ means festive campaign success

With less than 4 weeks to go until Christmas and a flurry of sales campaigns arriving into inboxes, velvet is proving to be a highly clickable buzzword.     Rob Martin   The period between Black Friday and Christmas is one … Read More

How to send better email campaigns with GroupMail Insights Tracking

Measurement is the key to improving and creating successful campaigns for any marketeer. Which is why you need the rights tools when it comes to measuring the success of your email campaigns.     Rob Martin   At GroupMail, we recommend … Read More


How to send mass email – 5 tips for success

Sending mass emails to a large group of recipients takes time but GroupMail software allows you to send mass emails for different purposes with ease.     Rob Martin When sending mass email, it’s important to remember some key points so … Read More

how to create a group email

How to create a group email in Outlook – 4 simple steps

Sending group emails can sometimes be more hassle than it’s worth, especially if you are new to the practice. How to create a group email – 4 simple steps If you have been manually selecting contacts every time you send … Read More

Words matter, but so does engagement

Content is still important when seeking to avoid the spam folder, but spam filters have moved on to focus on engagement.     Rob Martin Now that GDPR is in place, you can be secure in the knowledge that your email … Read More

Email Flurry

Simple but key components of a good email campaign

Your subscribers are probably as smart and focused as you are. Keep it that way.     Rob Martin On any given day a Google search will deliver a host of articles on how to communicate your message effectively when people’s … Read More

Which way now? How to keep calm after the GDPR downpour

For email marketers, GDPR could genuinely mean that less is more and small is beautiful.     Rob Martin So, here we are. The week after the week before. GDPR finally came into effect on May 25th. It became clear in … Read More

GDPR and Email Marketing FAQ

Disclaimer The content of this web page is a commentary on the GDPR, as Groupmail interprets it, as of the date of publication. We’ve spent a lot of time with GDPR and like to think we’ve been thoughtful about its … Read More

email and seo image

How combining email and SEO can help your website search rankings

Email cannot directly impact your search engine rankings, but you can make the most of email to drive your SEO tactics.   Rob Martin When thinking of ways to drive your search engine rankings, email might not typically be the first … Read More

Happy Birthday Email! Marking four decades of hitting send

The first mass email campaign was sent 40 years ago. Here’s why we think it’s going to be around in another 40.     Rob Martin On May 3, 1978, a man called Gary Thuerk sent out the first unsolicited mass … Read More

How using Artificial Intelligence can maximise your email marketing

Artificial Intelligence (AI) is growing in popularity among email marketers as it saves time and helps maximise email marketing strategies.   Rob Martin Using AI technology can improve your email marketing, but it’s important to remember that it’s not there to … Read More

Email Marketing Trends 2018

Email marketing will continue to connect in 2018 but you’ll have to employ a few new tricks to keep engagement levels high.   Rob Martin Ah, the New Year. The turkey is history and the ‘new you’ is hitting the gym … Read More

Christmas Email Marketing Campaign

Christmas Email Marketing Campaign

Don’t be a humbug when it comes to sending your Christmas email campaign. After pushing hard sales for Black Friday, it’s vital to soften the tone for a successful Christmas campaign.   Rob Martin You’ve survived the frenzy of Black Friday … Read More

Email Marketing and GDPR

Email Marketing and GDPR

The EU is about to change the rules about keeping data. GDPR will soon be a very BIG deal for your business, regardless of size. And one thing is for sure, an expensive headache awaits if you ignore it. So, … Read More

Newsletter Design

Our six steps for designing a newsletter that will stand out from the crowd

You don’t need to be a design whizz to create a sharp looking newsletter. But there are some elements you need to include to keep your subscribers coming back. By Rob Martin.   Rob Martin When designing your email newsletter, you … Read More

Email Open

Email 2018: why I believe it’s finest hour is yet to come

Email is proving over and over again that it packs a bigger punch than social media, says Rob Martin.     Rob Martin In a noisy room it’s almost impossible to hear just one clear voice so the obvious advice is … Read More

Autumn Photo

It’s summer! That’s why now is the time to plan your Autumn push

The wheels of business start turning after the summer layoff and that means opportunities for clever email campaigns. By Rob Martin.   Rob Martin The sun is high in the sky. Warm waters lap at your feet and as temperatures soar … Read More

email marketing and social media

How to Integrate Email and Social Media Marketing

How to use social media and email to maximise your digital marketing plan Email marketing or social media: Which is the most effective in engaging with your audience? By Rob Martin.   Rob Martin Email is certainly more personal as it … Read More

Email Marketing Challenges and How To Resolve Them

Email fender benders (aka marketing challenges) and how to resolve them These include the questions of timing and personalization and above all, making sure you test, test and test! By Rob Martin.   Rob Martin You’d think that setting up your … Read More

How to write email subject lines that get opened

Step this way for some common sense on creating email subject lines Subject lines are vital and almost mystical source of debate. But is there anything as off-putting as those that try too hard? By Rob Martin.   Rob Martin The … Read More

Email Marketing Automation and the benefits

Email Marketing Automation and the benefits You don’t have to be technical wizard to set up an automated campaign and the results can be very satisfying indeed. By Rob Martin.   Rob Martin You don’t miss the water ‘til the well … Read More

Emails your subscribers cannot ignore

Emails your subscribers cannot ignore

Emails your subscribers cannot ignore Devising a marketing campaign which your subscribers – and the general public – cannot ignore, is the Holy Grail. By Rob Martin.   Rob Martin Since man first pressed the send icon on an electronic mail … Read More

Getting started with email marketing

Getting started with email marketing

Getting started with email marketing Who’s the target? What do you want them to do? Here’s our complete guide to planning your first email marketing campaign. By Rob Martin.   Rob Martin When you’re setting up your first campaign, it can … Read More

The Complete Guide to Good Email Habits

The Complete Guide to Good Email Habits There’s a lot of chat and noise out there about what works when it comes to email. These are our top tips. By Rob Martin.   Rob Martin Email writing – It’s like riding … Read More

eight-second rule in email marketing

The eight-second rule in email marketing

8 seconds: that’s all you have folks and here’s how to make it count in an email   First impressions are everything according to consumer insights expert Colm Carey. By Rob Martin.   Rob Martin Does it matter what time of … Read More

Email as marketing tool

Email as a Marketing Tool

Question: Why email as a marketing tool? Answer: “Because it arrives into a private space, more intimate, away from the social timeline.”   Email endures because good campaigns can make people feel a connection. By Rob Martin.   Rob Martin The … Read More

New Year goals

‘Tell me why I ‘do’ like Mondays’…especially in January

Why e-mails received early in the New Year can hit the right note, by Rob Martin.   Rob Martin It’s the first week of the New Year and across the globe bleary-eyed employees will be logging in armed with enthusiasm and … Read More

Make Sure Your Holiday Emails are more Wonderful Life than Bad Santa

Don’t panic if you haven’t yet gone into Christmas battle; the campaign sweet spot is almost upon us, says Rob Martin.   Rob Martin We’re not even into double figures on the December advent calendar and already the inboxes are overflowing. … Read More

Email Troubles

How the US election made email security a top priority

Email Troubles A truly bizarre presidential election will ultimately prove a benefit for better cyber & email security, writes Rob Martin.   Rob Martin ‘You are the weakest link, goodbye!’ That’s a pretty harsh way to describe people when it comes … Read More

How a Black Friday email campaign can light up your sales

Research shows email marketing drives online sales during cyber week. Make sure you tick all the boxes for bargain hunters, says Rob Martin.   Rob Martin November is here which means Black Friday isn’t far behind. The event used to be … Read More

Email Marketing Frequency

What’s the Frequency Kenneth?

Picture courtesy of Marketingland   Email usage is rising, not falling. But, says Rob Martin, if you want to really engage your customers, keep the mails short, sweet and mobile friendly.     Rob Martin   There’s something about email … Read More

Increase Newsletter Subscriptions Ideas

Increase Newsletter Subscriptions

Increase Newsletter Subscriptions: Blogs, Discussion Lists, and Web Forums   Obviously, we all want everyone in the world to be as interested as we are in our newsletter, and more importantly our products and services. The fact is, many more … Read More

Back to the Future

Infacta was founded back in 1996 by Jonathan Hill with the release of the very first version of Groupmail. Since then we’ve worked on many new projects including Insights, GroupSurveys, Polldaddy, Delivery Hog, Miximo, Groupmail Forms, Hoolie, 51Monkeys, Sive & … Read More


Holiday Opening Hours

Our support team will be working all over Christmas at the times below, and can be contacted by email at December 17: 9:00 a.m. – 5:00 p.m. December 18: 9:00 a.m. – 5:00 p.m. December 19: Closed December 20: Closed December … Read More