We often get asked “How can I ensure my messages go to the Recipients Inbox ?“…

With this in mind, we’ve put together some tips to help ensure your messages get delivered to the recipients Inbox.


It’s also important to check your domain name (e.g. group-mail.com) against some well known blacklists. A good site for testing is MXToolbox.com. If any of your details are listed on a blacklist, get in touch with them and see about getting removed before sending your email. (Your ISP or Network admin may be able to help here.)


Some of the larger Internet Service Providers (ISP) publish guidelines about getting emails delivered to their customers; here is some information on AOL, Yahoo, Hotmail and many many more.

Email Accreditation

A little more techy, but Email Accreditation is becoming very important for email delivery – one solution called SPF (Sender Policy Framework) is very effective and we use it ourselves here in Infacta.

If you are sending through an ISP, ask them about it, if you run your own mail server update your DNS records (More info). In addition, services like ReturnPath allow you to prove that your email is legitimate.

Message Content

Subject Lines : Its Import to remember that the words you use in the Subject Line of your Email really matter. More Information on Subject Lines

Message Body :  It is not only important that you include quality content, it is also important that your messages don’t look “spammy”.

Avoid terms that are associated with SPAM, like FREE, Buy Now, Guaranteed, and Limited Time Offer. Also, don’t write words all in capitals. It is considered as SHOUTING!

– There are several useful tools that will check your content to see if it is considered as “spammy” before you send your message. One of those useful content checkers is provided by: //isnotspam.com/

–  We’ve put together a number of tips on how to create HTML Email that works with all Email Clients (Part 1) and (Part 2)

– It’s very important to add a method for your recipients to unsubscribe from your Newsletter.

These tips will take you a little longer to implement, but they’re all free and they’ll make a big difference in getting your emails delivered – good luck!

As always, if you have any questions or need some help along the way, don’t hesitate to contact our technical support team.

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